Using AI to Turn a Launch Page into a 30-Second Video

Most marketing teams launch something every month: a product, a service page, a new location, a campaign. Very few of those launches get a video. There’s no time to brief one and no budget to produce it, so the launch goes out as a page and a post.

This fall we started making short videos for past clients about things they had just launched, as a free gift. An AI tool reads the client’s launch page and builds a 15-35 second motion graphics video in their branding, in both widescreen and vertical. We’ve built more than ten so far.

Building them taught us a lot about where AI does the work and where a person still has to decide. Here is what we learned, so your team can do the same with your own launches.

What the AI does well

Give it a web page and it will pull out the story, set the type and motion in your brand colors, cut to music, and output both formats at once. Revisions are quick. For a short promo with no filming, that covers most of the production work.

Where it needed rules

The first drafts looked polished and still missed. So we wrote a short style spec, and every video now follows it:

1. Open with a title that says what this is. A viewer scrolling past needs to know in the first second that this is about something new.
2. Name the audience first, then the problem the launch solves. AI drafts tend to open with features. People pay attention to their own problem first.
3. Cut stats that need context. A number on screen for two seconds with nothing to compare it to doesn’t mean anything to a viewer. If a stat needs a sentence of explanation, it doesn’t belong in a 30-second video.
4. Check every on-screen claim against a source. Each video has a claims table listing every fact on screen and where it came from. AI will write a confident line the page never actually said.
5. Know where every image and track came from. Use your company’s own images. Flag any third-party photo, like one from a trade-press article, as a rights question before it goes in. We built a library of 41 licensed music tracks, and each video gets three music options to choose from.
6. A person approves every video. We review each one on a single page and leave notes. A note either fixes that one video or changes the spec for every video after it.

That last point is what makes it get better over time. The spec grows each time I catch something.

How to try it on your next launch

1. Pick one launch from the last few months that never got a video.
2. Write your spec first: length, who it’s for, brand rules, and what has to be checked before it goes out. One page is enough.
3. Build it from the launch page, check every claim, and have one person approve it.
4. Post it in both formats and watch two numbers: whether engagement beats 3%, and whether impressions reach about twice your usual post.

We’re sending our first gifts now, so I can’t tell you yet how they perform for our clients. The production side is working, and it turns a launch that would have had no video into one that does, at very little cost.

If you’d like a system like this set up for your own team, with the spec and review process built in, that’s one of the things our monthly retainers cover now. I’m happy to schedule a 15-minute call: book a time here.

If you’ve tried AI video for your launches, I’d like to hear what worked and what didn’t.